At Bayerische Staatsbrauerei Weihenstephan, exports are seen as an independent business segment alongside national trade and gastronomy, and now account for more than half of sales. The 16 beer specialties are now available in over 50 countries worldwide.

Did you know .... how Weihenstephan became an export hit?

The Bavarian State Brewery Weihenstephan conquered the hearts of fans in every country using the same strategy. First, the brand was introduced and made known in the gastronomy sector. The aim is always to build up a nationwide fan base that is able to experience Weihenstephan beer specialties for the first time in the gastronomy sector and, for the time being, only receives them there. When enthusiasm was correspondingly high and demand was given, a rollout in the trade was envisaged. A strategic approach that required a little patience. After two to three years, sales usually increased exponentially, according to the company. Israel, for example, is now the third strongest export country for the Bavarian brewers from Freising. In Tel Aviv, almost every trendy pub stocks Weihenstephan; clear proof that the tactics of the oldest brewery have worked.

Did you know ... that Weihenstephan wheat beer is the most popular beer in the world?

All regions of the world get the same portfolio, because Weihenstephan sees itself as an assortment brewery. As a rule, the brewery starts in a new country with the export hit wheat beer. A large part of the Weihenstephan range is available in the USA. In addition to the classics Hefeweißbier and Original Helles, there is also Vitus, Festbier, and many other beers from Weihenstephan.

Did you know... that the sales team of Bayerische Staatsbrauerei Weihenstephan works with partners in over 50 countries?

The international sales team of Bayerische Staatsbrauerei Weihenstephan is in continuous exchange with importers and business partners from over 50 countries. They are all interested in the beer specialties, the Bavarian brewing tradition as well as beer culture and what characterizes the Weihenstephan brand, in order to be able to advise their customers and provide them with exciting insights. As part of the export team, the Brand Ambassador is responsible for representing the Bavarian State Brewery Weihenstephan brand on the international stage, giving it a personal touch, and communicating the history and expertise of the brewery to the outside world. Importers and business partners alike value this expertise and are delighted when the brand ambassador is personally on site at events or introduces them to the Weihenstephan world in video conferences.

Did you know... which countries drink the most beer?

The Czech Republic is the country with the highest per capita consumption of beer. In 2020, average per capita consumption totaled around 182 liters. Austria, Poland and Romania follow in the ranking. Beer consumption in European countries is significantly higher than in the rest of the world. In Germany, per capita consumption was 92.4 liters (2020) and exports 15,035,000 hectoliters. (Sources: Statista and Brewers of Europe, 2020)